Fur Choice is an advocacy-driven game that sheds light on the realities of pet overpopulation and unethical breeding. Developed with the help of local shelters Biyaya Animal Care and Animal Kingdom Foundation it promotes the “Adopt Don’t Shop” movement through interactive gameplay. Players take on a compassionate journey exploring real issues like puppy mills and shelter crowding while managing pet care and facing common adoption misconceptions. Tested and rated effective Fur Choice uses gamification to educate support shelters and inspire responsible pet ownership. Make a difference one adoption at a time.